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Tide Actilift Debuts Next Month

New formula is better at removing and preventing stains.

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By: TOM BRANNA

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The Procter & Gamble Co. will launch its first major overhaul of liquid Tide laundry soap in nearly a decade next month. The new Tide Actilift will start shipping to North America in July and be available in certain varieties such as Tide original. It has new ingredients that the company says can better remove stains and prevent them. Chief Financial Officer Jon Moeller made the announcement during an investors conference by Deutsche Bank in Paris on Wednesday. He says the products have ...

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